Google Play Console 2024 Updates: What Developers Need to Know.

As Android developers, keeping up with the latest Google Play Console requirements and policies is crucial to ensure that your apps comply and perform well. In July 2024, several updates were made to the Google Play policies, impacting developers across the globe, particularly in SEA/ANZ. This blog will walk you through the most important changes, helping you to stay ahead of the curve and ensure smooth app development and deployment.

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1. Play Console Registration Requirements

Starting August 31, 2024, developers who offer financial products, medical services, VPN functionality, or government services must register as an Organization in the Play Console. This change aims to ensure that these sensitive services are provided by entities that meet Google’s stricter verification standards.

If you offer any of these services, make sure to register as an organization to avoid interruptions to your app listings

2.Minimum Functionality Policy Renamed

Google has renamed the Minimum Functionality policy to the Spam, Functionality, and User Experience policy. The goal of this update is to clarify that only high-quality apps will be permitted on the Play Store. Apps that fail to meet performance benchmarks or have excessive spam-like behavior will face removal.

• Best Practice: Ensure your app provides a polished user experience and offers real value, avoiding any spammy behavior that could lead to rejection or removal.

3. SDK Requirements and Clarifications

In response to increasing concerns about the misuse of third-party SDKs, Google has updated its SDK Requirements page. These updates include examples of SDK-caused policy violations, such as spyware or improper use of Foreground Services.

• Action for Developers: Review any SDKs used in your app, ensuring that they do not violate Google’s policy. Spyware and improper use of services can lead to serious consequences, including app removal.

4. App Testing Requirements for New Developers

For personal developer accounts created after November 13, 2023, developers are now required to test their apps with at least 20 users for a minimum of two weeks before applying for access to production. This move helps ensure that apps meet quality standards before they are made public.

• Tip: Plan for sufficient beta testing, gathering feedback from real users to ensure a smooth production release.

5. Pre-Review Checks for Early Issue Detection

Google has introduced Pre-Review Checks to help developers catch potential problems before sending their apps for review. This process includes checks for incomplete declarations and technical quality issues.

• Developer Tip: Use these checks to minimize the chances of app rejection and streamline the review process.

6. Government-Made Apps and New Badges

A new Government Badge has been introduced for apps that are officially affiliated with government entities. This badge will be visible on the Play Store, providing assurance to users that the app is trusted.

• For Government Developers: Complete the necessary declarations in the Play Console to become eligible for this official endorsement.

7. Guidelines for Apps with Generative AI

With the rise of Generative AI tools, Google Play has strengthened its policies to ensure apps with AI-driven features operate responsibly. Developers are encouraged to thoroughly test AI models and avoid generating offensive content.

Action Step: If your app uses Generative AI, ensure compliance with these new policies and rigorously test for edge cases that could produce problematic results.